Comprehensive website analytics is crucial for understanding the performance and effectiveness of your website.
By integrating tools like Google Analytics or similar platforms, you gain valuable insights into visitor behaviour, traffic sources, conversion rates, and more.
These analytics provide data-driven information to optimize your website, track marketing campaigns, and make informed business decisions.
In addition to third-party analytics tools, we can also integrate basic CMS (if you are using a CMS) analytics that provides essential data specific to your content management system. This integration allows you to access key metrics directly within your CMS dashboard, making it easier to monitor and analyze website performance.
More about Google Analytics:
Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) marketing purposes.
Google Analytics is used to track website performance and collect visitor insights. It can help organizations determine top sources of user traffic, gauge the success of their marketing activities and campaigns, track goal completions (such as purchases, and adding products to carts), discover patterns and trends in user engagement and obtain other visitor information such as demographics. Small and medium-sized retail websites often use Google Analytics to obtain and analyze various customer behaviour analytics, which can be used to improve marketing campaigns, drive website traffic and better retain visitors.
Learn more about Google Analytics here.
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